Lake Effect | Bargain Hunting | Lake Effect | Salt Lake City Weekly

Lake Effect | Bargain Hunting 

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A billboard currently gracing the sides of certain UTA buses promotes Salt Lake Regional Medical Center—in a very specific way. Near the images of a clearly relieved mother and her young daughter is text touting the quality of the hospital’s emergency-room care.

Now we know that health care is a big-money game, and it’s entirely possible that Salt Lake Regional’s emergency room may be a top-notch operation. But this seems like an inefficient use of advertising resources. Sure, maybe you’d take a hospital’s marketing into account when considering where to deliver your baby, or have knee surgery. But when was the last time you sat around weighing the pros and cons of which emergency room you should use—or had the time to ponder anything beyond excruciating pain in an ER-type situation? Maybe it’s just us, but our our usual criterion for urgent care has generally been, “Which one is closest to where I happen to have a sucking chest wound right now?”

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About The Author

Scott Renshaw

Scott Renshaw

Scott Renshaw has been a City Weekly staff member since 1999, including assuming the role of primary film critic in 2001 and Arts & Entertainment Editor in 2003. Scott has covered the Sundance Film Festival for 25 years, and provided coverage of local arts including theater, pop-culture conventions, comedy, literature,... more

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