Friday, December 6, 2013
Local Rapper Atheist Has a Song Featured in a Belgian TV Ad
Posted By Colin Wolf on December 6, 2013, 6:18 PM
Rap music has always been a well-tapped, marketable source for companies. Eminem had his Chrysler Super Bowl spots; Warren G currently pushes male-enhancement pills; Ice Cube thinks he's colder than Coors Light; and now, local rapper Scott Knopf, aka Atheist, is making his mark in the Belgian fashion market.---
Atheist's track "Party in The Avenues," (from his Aug. 8, 2013, release Topanga) is currently featured in the Belgian fashion company Essential Antwerp's fall collection television-ad campaign. Though the song, which was produced by local beatsmith Andrew Auman, aka Piccolo, is essentially about Salt Lake City's iconic Avenues neighborhood, it seems to pair nicely with European models dancing, giggling and diddling with their hair.
"I was contacted a few months ago by a Belgian filmmaker, asking if he could use "Party in the Avenues" for a commercial," Knopf said in a recent chat with City Weekly. "When Topanga came out, it was selling quite a few copies, and Bandcamp put me on their front page. That's how he found me. Fast-forward to today, and the video's up online! Feeling pretty proud!"
City Weekly wrote a full review on Topanga in September. To hear more from Atheist, stream and download his tracks at his Bandcamp page.
On Topic...
-
Film Reviews: New Releases for April 12
Civil War, Escape from Germany, Coup de Chance, Hundreds of Beavers, La Chimera, Sting
- Apr 11, 2024
-
Film Reviews: New Releases for April 5
Monkey Man, The First Omen, Wicked Little Letters, Girls State, Scoop, Exhuma
- Apr 4, 2024
-
Music Plus: March 29
Das Energi Festival headliners, Ogden Twilight lineup
- Mar 29, 2024
- More Music » More Culture »
More by Colin Wolf
-
Catching Up With DJ Matty Mo
2014's DJ of the Year is keeping the good kind of busy
- Jan 7, 2015
-
Best Local Rap of 2014
Utah-released hip-hop you shouldn't sleep on
- Dec 31, 2014
-
There's a Michael Jackson tribute band in Park City tonight
- Dec 29, 2014
- More »
Latest in Buzz Blog
