E Center: Adventure's Next Stop | Buzz Blog
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Tuesday, June 8, 2010

A&E / Culture

E Center: Adventure's Next Stop

Posted By on June 8, 2010, 4:50 PM

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The "E" Center: In a world of sponsored properties, its name was kind of an old-school throwback. But no more. ---

In a press release today, gas/convenience retailer Maverik announced that it had acquired naming rights to the arena -- home of the Utah Blaze and Utah Grizzlies, in addition to concerts and other special events -- from West Valley City. The "Maverik Center" will debut in an unveiling event prior to the Justin Bieber concert June 10. The expected "prominent signage" and a new Maverik concession outlet will be among the changes as part of the multi-year deal.

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Scott Renshaw

Scott Renshaw
Bio:
 Scott Renshaw has been a City Weekly staff member since 1999, including assuming the role of primary film critic in 2001 and Arts & Entertainment Editor in 2003. Scott has covered the Sundance Film Festival for 25 years, and provided coverage of local arts including theater, pop-culture conventions, comedy, literature,... more

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