You’d
think in the middle of all the hype over the film “Whip It,”
local media would be jumping all over it any way they could to
wrangle in some younger viewers to pay attention to their newscasts
for a day.%uFFFD But alas, and much to my dismay of having to use an
internet term, all four of our local affiliates made an Epic Fail of
it this week. ---
The movie hits theaters today with its main plot
focused on a Texas teen named Bliss (Ellen Page) as an outcast
filled with angst looking to belong, and in turn finds friendship and
joy in the sport of roller derby. I’d talk more on it, but I
believe Scott Renshaw does a better review of the
film in this week's issue. As with any press that comes with a film you’ve probably seen
Page, Drew Berrymore (who makes her directorial debut), rapper Eve,
Kristen Wiig, and maybe Zoe Bell making the rounds on the morning
programming and talk shows throughout the week. Talking about the
film, the fashion, the stunts and skating regiment, giving respect to
the actual derby girls they got to put real games on camera, and sell
it as Page’s big follow-up to “Juno.”%uFFFD But that’s the
national work you see and expect from the networks, and in turn
locals tend to find a regionalized tie-in so there’s some
consistency to your day. …And here’s where everyone dropped the
ball.%uFFFD
None of our local stations bothered to do
anything with, well, ANY of the local roller derby organizations we
have in Utah. It seemed almost as if none of them even existed in the
eyes of television this week, which is both depressing and insulting.
Why run stories from the Associated Press or any syndicated entertainment show on
the film when you have the genuine article in your own back yard? Is
it that hard to do research on them, let alone build a small packaged
story on them? The leagues do get exposure from print media,
both major papers and all of the indies and zines, but the few times
we’ve seen the sport on television its usually with whatever
“roving reporter” they could scrounge up in the mornings to
basically make fun of their nicknames and pretend to be “one of the
team.” When in reality if any of them dared to lace up a pair and
try to really compete, they’d be tossed around the track like a
sack of garbage and eventually kiss the floor more than their spouse.
Besides, as we’ve seen this week, its much safer for all of them to
go play dress up and cover the haunted houses.
Reflecting
more on the topic at hand it seems all four stations tend to skip
over the gals as just a passing fad. In fact, to dare consider them a
“sport” is a taboo among some producers and on-air talent. Which
is rather dismaying considering what they view as “sports news.
This past weekend the SCDG held its championship game at the Salt
Palace, a game that could have easily made any of the evening
newscasts with highlights of hard hits. A task that would have only
required one camera man to grab footage and take mild notes for the
weekend sports shows (which all run an hour and NEED material).
But instead everyone chose to focus on the soccer team we barely care about who lost and probably won't make the playoffs, and Boozer
crying like a child with a skinned knee about still making a mountain
of cash to play on a team he dislikes.
The women who take part
in all the derby leagues bust their ass on an almost daily basis
before and during the season. They don’t get paid to play, they
don’t get a bonus for winning the championship, they don’t make
bankable deals with Sprite or Nike, and their off-season isn’t
spent living in mansions getting fat and complaining about what team
they’ll be on next year. They take black eyes, bloody lips, scuffed
chins, concussions, bruises galore, and even cracked and fractured bones in the
process… and play through the pain without a physician on hand to
drug them up. They play for the fun and competition of the game, as
well as the comradary and friendships you can’t slap a pricetag on.
At the very least they deserve better recognition for their
efforts.
The film is sure to bring about some degree of
awareness to those who didn’t even know the sport was back in full
force with a vengeance, and most likely will bring about added
success for those involved. But it’s a shame with all the people
linked to the process of making stories happen on localized
broadcast, no one thought twice about doing something closer to home.
Of course now that I’ve said that I’m sure someone is thinking
“oh yeah, we’ll show that blithering idiot!” And they’re free
to put forth whatever effort they’d like behind it. But I believe
anything done after this point, even if its nothing, should serve as
an example of both television's short-sightedness and their ignorance of local culture. To what degree... well... how about I let you
decide on that one.
All photos from Mark Alston.