With a booming music scene
come music stores, and some of the newest additions look to be making just as
big an impact as the artists they sell.
--- Case in point, Positively 4th Street Music. Sitting on the east
end of 4th South, the small shop has been sitting underneath
Stoneground for under a year, and has already solidified itself as a hotspot
for local music. Selling old-school vinyl and record players along side current
CD and MP3 formats, as well as locally made products and sounds, they've turned
themselves into a one-stop music shop. To add onto that, news his early this
year of an ownership change, and with it comes a brand new vision and direction
for the store. I got a chance to chat with the soon-to-be new owners Chase
Loter and Craig Te'o about the store's history, the ownership change and new
things on the way, thoughts on the scene and a few other questions. Plus pictures of the place in its current state.
Chase Loter & Craig Te'o
http://4thstreetmusicslc.com/
Gavin: Hey guys. First off, tell us who you are and a little bit about
yourselves.
Chase: I'm Chase Loter ,27 years experienced. I grew up in
Craig: My name is Craig Te'o. I was born and raised here in SLC. I'm the
youngest of 7 children in a Polynesian family. I'm not sure when it happened,
but I've been in love with music my whole life. Maybe it was being raised in a
musically gifted family, or being exposed to good music from my family and good
friends, at an early age. I love diggin' for old records. It's my favorite
thing to do. The shop is my life and with my trusty partner Chaseone2 we're
going to change the way
Gavin: For those who don't know, what is Positively
Chase:
Gavin: How did the place get started, and why the current location of
the store?
Craig: The place got started when Robert McCarthy was walking through
Sugar House and stopped into Orion's and walked out with a record store, and I
was fortunate enough to come along for the ride. This shop has survived
from Smokey's, Salt City CD's, Orion's, Positively
Gavin: The main focus of the store is on vinyl. Was that done more for
personal taste, or for the way the market seems to be headed again?
Chase: Vinyl lasts forever. I mean how many CD's do you have that are
older than 10-20 years? Probably not too many, or you may but will they
actually play? Every format has come and gone except records, they have been
around over a hundred years and have no sign of slowing down, unlike other
formats. Also most newly pressed vinyl for modern artists come with the free
MP3 downloadwith the purchase of the record.
Gavin: You're one of the few music stores that actively sell turn
tables. What's been the reaction to that from local DJ's?
Craig: We do sell a fair amount of new and used turntables, mostly
listening tables and not too many DJ tables. Most people just need a good
player so they can play that Herb Albert record they just picked up at the
D.I. Anyone who is truly serious about becoming a DJ or has any questions about
DJ'ing, we can definitely style them out with anything they need to get
started.
Gavin: One of the big things about the shop is you mostly sell local
music and products. Was that a decision from the start, or was it something you
grew into? And what local stuff do you sell?
Craig: Being a local store it's only natural we support other local
artists. We carry everything from CD's to sunglasses, and they are all local
product. We really enjoy working with local artists and companies who are
trying to put a stamp on this earth, just the same as we are.
Gavin: I understand the ownership will be changing hands shortly and
you'll both be taking over. How did the new changes comes about?
Chase: Basically, we weren't bringing in enough business to get by, and
with the owner having three employees to pay, it just wasn't working
financially. So we came up with a new business plan that will work and will
only have two employees/owners, Myself and Craig. all other employees are all
volunteers working for trade with product in the store.
Gavin: When the changeover happens, will there be an event to mark the
occasion? And will you start bringing in locals to play show in-store?
Chase: There will definitely be a big bang going on, I'm not gonna drop
any names, but it will be BIG! I promise you that. Keep an eye out mid-April
sometime.
Gavin: You mentioned to me there will be Download Stations in the shop.
Tell us about them and how they'll work for customers.
Craig: Basically everyone downloads music, it's cheap and convenient. I
mean, what if you only wanted that one song off a 20 song album? You can
do that and not have to pay the price of the full album. Also if we are
out of the physical CD, or if something is back ordered, you always
have a back up plan.
Gavin: You'll also be switching the place to mostly vinyl. What kind of
a catalog will we find when that change hits?
Chase: Yes, as we all know CD's are a dying breed and vinyl is
stronger than ever. You'll find the same catalog, but beefed up like a major
league baseball player!
Gavin: A little state-wide, what's your take on the local music scene,
both good and bad?
Craig: The local music scene is thriving right now, but like all scenes
it has it's ups and downs, goods and bads. I've been able to see so many
bands/artists at a smaller venue like Kilby with 10-15 people
there, then I'll see them a year later at a sold out show at a much larger
venue. Local promoters/venue owners like Will Sartain & Lance Saunders with
S&S Presents have and always will be a few steps ahead of the pack.
Gavin: What's your take on local labels, and do you believe they help or
hinder artists in the longrun?
Chase: Local labels like Psuedo and Kilby push there product very well
and are only helping their artistsin the long run. Any help to get your name
out there, I say take all that you can. Any help is good help.
Gavin: Stations like KRCL, U92 and X96 are playing local music, but its
only for certain time periods. Do you believe that's helping local musicians or
making it feel more exclusive?
Craig: I think any airplay can only help any up and coming local
band/artist.
Gavin: Is there anything you believe could be done to make it all bigger
or better?
Chase: Stations do keep more of an open minded take on local airplay.
Playing a little bit of something for everyone and not the same artist over and
over like U92. X96 and KRCL do a great job already and I think it can and will
only get better. Call up Dave, Brad, eBay or whoever's on the air at
KRCL and ask to hear your favorite local band/artist anytime during the
day, not just for an hour.
Gavin: Do you believe DJ's are making a comeback in clubs, or is it more
of a resurgence in backlash to the “setlist” music that clubs have been using
for years?
Craig: Honestly,from a DJ's perspective, DJ's have never left the
club. There might be more people DJ'ing nowadays with iPods, CD players,
Laptops, but we've always been here. There are two categories of DJ's,
the “Push-Play/One Song” to the next. Then you have the DJ who will mix and
blend songs together. Both must be able to read the crowd well and must be
a good track selector.
Gavin: Going national, what are your thoughts on the current state the
music industry is in?
Chase: The record industry basically makes the majority of their income
from downloads not physical CD purchases. The ones that have realized the
change have been doing well with more vinyl being pressed with the free
download with your purchase. The ones suffering are losing income because they
mass produce CD's that they expect to do well and don't. most of the smaller
labels caught on to this a bit earlier, therefore are becoming major players in
the industry.
Gavin: What are your thoughts on file sharing and how it affects you as
both a musician and a music store?
Craig: There are many pros and cons when it comes to file sharing and
downloading. Pros, being getting your name out to more people who will purchase
product/concert tickets/etc. in the future. Cons, being those people who
strictly download and file share and don't invest in future purchases,
therefore the bands/artists don't make a cent. All in all I think it can only
help bands/artists by creating more exposure for them and broadening their
audience.
Gavin: Touching a little business wise, how is it operating in downtown
right now, and how are things for you in this current economy?
Chase: Being Downtown is great for all the street traffic/walk-ins that
get people who would not normally visit our shop. Also being right on the Trax
line helps out quite a bit too. The economy is horrible for everybody right
now, but people will always need that old Beatles LP or that Miles Davis
CD. So we're confident in our future in the business.
Gavin: What can we expect from both you guys and the shop the rest of
the year?
Craig: Ever heard of the big bang theory? Picture that here in
Gavin: Besides the obvious, is there anything you'd like to plug or
promote?
C&C: Randy's Records, Slowtrain, Record Collector, Uprok, Orion's
Park City, The Urban :Lounge, Kilby Records, Psuedo Records, Riktor Peeps
Sunglasses, all our local glass manufacturers, Skull Candy, Wax Poetics
Magazine, City Weekly, Mike and Angela at SLUG Magazine,
Stoneground Restaurant, Cafe De Bolla, Moochies Cafe, Monk's House of Jazz,
Jackalope Lounge, Club Orange, W Lounge, Twilight Lounge, Mury, The Rotten
Musicians, Fisch, Finale, Odetta, Linus, DJ Knucklz, Jesse Walker, Roksteady,
Flash N' Flare, God's Revolver, Roots Rawka & Che on The Fallout Show,
Babylon Down Crew, Mindstate, Julio Child, Alchemy Coffee, Nobrow Coffee,
Lazerfang, The Furs, Naked Eyes, Fuck The Informer, Starmy, The Rubes, eBay,
Dave, Brad at KRCL, UtahFM.org, Omar Edison, Lost Art Tattoo, Peach Boutique,
Old Yellowstone Garage, Jam, DJ Balance, DJ Superb, Brighton Ski Resort, and
S&S Presents. Support your community! We all need each
other!