Assembled in the company’s industrial-size kitchen, the process is fairly straightforward: “We have stupidly big bowls that we combine everything in. Then, we stir by hand in 25-pound batches,” Burdett says.
The person who runs the kitchen, Natalie Summers, is also her best friend. “[It’s] a true artisan product you make by hand. It blends better, and there’s better ingredient distribution,” Burdett says. “Our passion is giving people the best granola possible.”
That involves sourcing quality ingredients. Burdett says tasting sessions with her mother, Claire Swift—the company’s product developer—involve lining up 15-plus varieties of maple syrup (or other ingredients) to discern the best flavors and textures. Each is meticulously researched and tested and is always bought from small craft sellers, and locally when possible. That’s why the granola’s price point (12.5 ounce, $9.99) is set high.
Locally, the granola can be purchased from Cali’s Natural Foods, The Store and Whole Foods. Burdett and crew are also frequently at farmers markets and in-store demos—which she prefers over traditional retail venues. “It’s so fun to see our customers change,” Burdett says. “Some people started out saying they aren’t granola people, but now they’re coming every week. They’ve slowly progressed into it and converted to a healthier lifestyle.” Currently, the company is also beginning to develop muesli and granola bars, along with raw and gluten-free granolas.
NATURE’S INDULGENCE GRANOLA
NaturesIndulgence.com
Speaking of Second Helping, ,
-
Walk of Shame, The Lego Movie
New DVD/VOD Tuesday, June 17
- Jun 16, 2014
-
Drinking-Class Zero
Following a night of drinking, Wendy Simpson, 25, walked to a McDonald’s restaurant in West Yorkshire, England, where she was told that the counter was closed and only the drive-through was open but that she couldn’t be served
- Jun 16, 2014
-
How to Train Your Dragon 2
Dragon 2 shows DreamWorks is still willing to be daring
- Jun 13, 2014
- More »
More by Austen Diamond
-
Wasted Space
342 S. State, Salt Lake City
- May 6, 2015
-
Jackalope Lounge
372 S. State, Salt Lake City
- Apr 22, 2015
-
Geeks Who Drink at Piper Down Pub
1492 S. State, Salt Lake City
- Apr 15, 2015
- More »
Latest in Wine
