Adam Reader is excited, and has every right to be. His band, The Terks, recently won the 2010 eWorld Music Awards in Hollywood, California, an international competition half determined by fans and half by a judging panel made up of music producers. According to their website, the awards “showcase up-and-coming, unsigned musical talent.” If this is true, The Terks certainly are coming up, and fast.
Bands submitting to eWorld Music Awards must not be signed to a major label and must perform original material. Contestants from around the world are encouraged to apply online, which Reader said drew over 2,000 submissions last year. These submissions are then narrowed down to six bands in each of the categories of best male vocalist, best female vocalist and best band (the Terks fall under the latter category). These six then compete for the love of the fans through eWorld’s software, Boomerang Media Station.
“I knew it would be a process,” says Reader, since fans have to download Boomerang in order to vote. Not only this, but the other bands all hailed from big cities and had the backing of their fans and labels (independent, keeping with the rules of the contest) to rely on. Knowing his competitors wouldn’t be concerned about his “little band from Utah,” Reader called on media in Utah, Wyoming and his native Idaho to help promote and support them. In the end, his determination and media-savvy paid off: The Terks were selected as one of the three bands invited to SIR studios in Hollywood to perform for the judging panel.
All three judges chose The Terks, but this unanimous response was only half the battle. The fan vote made up the other half, and The Terks won this as well, by what Reader describes as a fairly wide margin. The overwhelming win seems to vindicate Reader, who felt that The Terks weren’t getting the response they wanted in Utah. Nationally, however, he says they’ve been getting “really good feedback” from both critics and listeners. If this most recent award is any indication, more good things are on tap for Reader and The Terks.