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Music Blog

2012 Twilight Concert Series Announced

by Austen Diamond
- Posted // 2012-05-11 - The 2012 Twilight Concert Series was announced this morning with a few surprises, including a new admission charge.

"Twilight is a cultural phenomenon that has changed the face of downtown Salt Lake City," Downtown Alliance executive director Jason Mathis said to kick off the press announcement, adding that he was excited for it to land again at Pioneer Park (350 W. 300 South).

Casey Jarman, Twilight Concert Series director, then announced the new changes. But first, he told the story of how the series, now in its 25th year, has evolved from an extension from the Brown Bag Concert Series. History seemed to repeat itself as the series grew in popularity: Each move -- from the Salt Lake Art Center amphitheater to Gallivan Center to Pioneer Park -- was "because of construction and because audiences complained that the series was too poplular and had outgrown the [insert venue name here]," Jarman said repeatedly.

The average Twilight concert over the past two years saw 33,000 visitors at Pioneer Park; the largest show had over 52,000 people through the gates -- Lupe Fiasco: "irony in a name if there ever was one."

This raised the question of where they want to go from here. "Thursdays have become the new Friday," Jarman continued. Along with growth in attendance, costs have increased.

"In order for the series to sustain its success, the series will now be charging a nominal fee of $5 per concert," Jarman said. "It has become too costly and too crowded to become a comfortable event." He said the board did a man-on-the-street questionnaire and the response was unanimous that people would want to pay for it.

There are four ways to purchase tickets: Online pre-sale season tickets ($35) and individual tickets -- purchased at 24Tix.com; hard tickets at Graywhale Entertainment; and $5 cash at the gate. All tickets will go on sale June 1 at 10 a.m.

It might take a few years for everyone to get adjusted," Jarman said, "but this was necessary."

There is a mix of new artists and repeats to celebrate the 25th anniversary. Gates open at 5 p.m.; shows start at 7 p.m. Here's the lineup:

July 5
Beach House, The Walkmen

July 12
Raphael Saadiq, JJ Grey & Mofro

July 19
TBA

July 26
TBA

August 2
My Morning Jacket, support TBA

August 9
Passion Pit, Austra

August 16
Iron & Wine, Kathleen Edwards

August 23
M. Ward, Devotchka

August 30
Common, support TBA

The TBA shows will be announced soon; check CityWeekly.net for more information.

Join Austen Diamond on Twitter: @AustenDiamond

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REPLY TO THIS COMMENT
Posted // May 17,2012 at 14:16

This is going to be a Great Summer of concerts!!!

 

 

REPLY TO THIS COMMENT
Posted // May 15,2012 at 16:59

Its Sooooooo NPR!!!!  Has Casey Jarman ever looked at Central Park Summer Stage for inspiration???  Between this and the wine rock of Red Butte Salt Lake will NEVER* get a decent touring music scene.  (*Except when Red Butte booked Allen Toussiant)  (There are rare moments).

I've just yawned so large I cracked my jaw!!!

 

REPLY TO THIS COMMENT
Posted // May 11,2012 at 15:32

I can see the point in charging money but it's going to clog up the gates charging 5$. There are going to be lines. It may weed out people that wouldn't go normally, but the flow to get in is going to be fustrating, not to mention they are still going to check you for booze.

 

REPLY TO THIS COMMENT
Posted // May 11,2012 at 13:37

i am so happy there charging this year! last year i went to see Edward Sharpe & The Magnetic Zeros and i ended up leaving becuase it was too crowded!

 

REPLY TO THIS COMMENT
Posted // May 10,2012 at 17:01

I am sooooooo glad they're charging a nominal fee at last. 2 of my top 5 favorites have in at Twilight in the last year, and I left before they even took the stage because the atmosphere was unrelentingly unpleasant, thanks to the countless people there to show off rather than enjoy the music.

 

 
 
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