Trying
to sum up nearly 25 years worth of radio into a single paragraph is
no easy task, especially when accounting for the specific show we're
going to discuss today. Which honestly, at times requires a
bibliography just to keep it all straight. So here goes...
--- From being a Top 40 morning duo out of Weber County to the
overwhelming juggernaut show it has become, Radio From Hell has
played a part in inciting, influencing, insulting, inspiring,
inflicting, invigorating and informing nearly everyone local their
tower can reach and beyond online. And with a three year extension in
their contracts due to kick in tomorrow, they look to continue those
efforts while becoming one of the longest running morning shows in
the state. And to mark the occasion, we're doing
about as in-depth of an interview as you'll ever get without a cavity
search. Chatting with all three members and their producer about
their careers in radio, the formation of the show and changes
throughout the years, all the way to their current position on the
air and thoughts on local broadcasting in general. Along with tons of
photos from awkward positions as I sat in for the full four hours
last Thursday, which include shots of Bill in recovery from his epic
heroic battle with cancer. Clearly, cancer lost.
Radio
From Hell (Bill Allred,
Kerry Jackson, Richard T. Stedman & Gina
Barberi)
http://www.x96.com/
Gavin:
Hey guys! First off, for those who may not know, tell us a bit about
yourselves.
Bill: Born
and raised in Ogden. Studied theater with an acting emphasis at
Weber State University. Graduate work at Penn State.
Kerry: Everything you need to know about me, and some things you
DON’T, are all revealed on RFH and Geek Show. I have been described
as the Tony Stark of the show.
Gina: I'm
an average woman, yep I said it. I'm married to a way above average
man, "Dr. Joe Jones" and have three spectacular kids,
Festus 12, Jonesie 4, and Mohamed 2.
Richie: Born
and raised in Salt Lake City. I went to Hillcrest High School and
graduated as the Senior Class President in 1998. Went to Southern
Utah University and studied theatre and radio, where I created the
“Morning Brew” morning show. I went on a “religiously
affiliated vacation” to Cleveland, Ohio. Started working for X96 as
an intern Christmas of 2003. Then again in 2004. Then upon graduation
in May of '05, interned until I was hired on July 5th of 2005 to be
the Fresh Faced Mormon Phone Greeter. Then was made Producer, then
Executive Producer…
Gavin: How did each of you first take an interest in radio?
Bill: I've
always loved radio as a listener but never thought of it as a career
until I accidentally got a radio job in 1980. "Hey, I can do
this," I thought. I stuck with it and here I am.
Kerry: I
used to listen to it when I was a kid. I grew up on a farm in Utah
County and it was like messages from the “real world”. I also
thought it would be a great way to meet loose women.
Richie:
I had never thought of making radio a career until one of my
companions on my “vacation” had mentioned he was going to go into
radio. He and I got along pretty well together, so I figured it
would fit me too. It did.
Gavin: Prior to formally getting into broadcasting, what were all of you
doing with careers and school?
Kerry: I got into radio right after High
School so the only other paying jobs Ive had were paperboy and bottle
washer at a dairy. Unpaid, the family farm work.
Bill: I
was trying to be an actor, but I wasn't having much fun doing that.
I loved acting, but the auditioning and inevitable rejection is
brutal. Plus, radio was a small, but steady, paycheck.
Richie:
I had thought about going into business or communications of some
sort... Theatre if I thought I could live off of it.
Gavin: Bill and Kerry, when did both of you join up with KJQ, and how were
your early experiences working there?
Bill: Kerry
and I were put together on a morning radio show by a man named Tom
Greenleigh who owned and programmed the old KJQ. He was a crazy
genius who taught me a lot of important broadcast lessons.
Kerry: I
don’t recall the date, but we were forced together. Bless Tom
Greenleigh, when I told him I didn’t like Bill he told me to get
over it. I learned more about radio at KJQ than anywhere else. Most
importantly I learned how NOT to do it.
Gavin: The initial start to the show was with "The Fun Pigs" in 1986. Where
did the title come from and what was the format of the show during
those early years?
Kerry:
I don’t remember where the name
came from. The philosophy was people would remember THAT rather than
our names. That way they would write the name of the show in the
ratings diary and not have to remember how to spell “Kerry”. Same
with RFH, the name is what you remember. We played Top 40 and had to
get ten songs an hour in, so there wasn’t much “show”.
Bill: The
show was given the name "Fun Pigs" by a guy named John
Peterson. John was a sports broadcaster and advertising guy who
worked with Mike Scott (Casey Scott's dad). I think both Mike and
John came up with Fun Pigs. "Fun Pigs never say no."
Gavin: What was your reaction to the success of the show and the audience
you had built during that time?
Bill: The
audience was small, but very loyal. KJQ had a limited signal. We
really didn't reach into Salt Lake so it was really Weber, Box Elder
and Davis Counties. Plus, we were playing the same crappy Mariah
Carey music that everyone else was playing. I thought we were doing
a good show, but not many people heard it. We did a lot of
sketches..."The Young & The Useless" and "Russ de
la Rocca; Worm Trainer of the Americas" are two that I recall
now.
Kerry: The
Top 40 days were mildly successful… for what it was. We did get
mentioned in Esquire
Magazine's “Awful Things”
awards…I don’t recall what it was called. They took us to task
for a “what would you do for Bon Jovi tickets” stunt where a
listener rolled in an inflatable kiddie pool full of cow shit.
Yeah... mom was proud.
Gavin: What led to you wanting to change the name to Radio From Hell. And
looking back on it, did you think that one change would end up being
as significant as it turned out to be?
Kerry: When we changed format to
Alternative, Bill and I realized we had to do a totally different
approach. The listeners of that type of music would not embrace a
wacky “morning show". At that time Richard Lewis was using
“...from hell” in his comedy routines to describe something
awful. So, there ya go. I didn’t think it would become what it
was/is, but I knew it was my first real chance to be successful at
this thing I loved.
Bill: I
didn't think much about the name change at all. Kerry, I think,
suggested "Radio From Hell" based on the routine of
comedian Richard Lewis, who was very popular at the time. In his
routine, everything was "from hell" as in the job from
hell, the girlfriend from hell, the (insert noun here) from hell.
It's a pretty good name to this day but the weird thing is, we're
stuck with it. We couldn't change it now if we wanted to because
we're so branded by it.
Gavin: How were things for you during the KJQ purchase and the fallout that
came from the changes happening all around?
Bill: Things
were scary for a while, but also it was an exciting time. Every bit
of my life was in turmoil, as was Kerry's, and the KJQ stuff was just
one more thing. It was pretty clear to all of us that the people
taking over KJQ, the Texas mob, were morons who would lead us
straight to oblivion. We were oh, so right.
Kerry: The
disintegration of KJQ was my rock bottom. I was just divorced. Lived
in a trailer park, sleeping on the floor. Discovered I had
testicular cancer. My first true love left me. And then everyone at
the station quit. I had to stay or lose my insurance. All in like a
year this went down.
Gavin: What led to the end of the first run, and what was it like for both
of you then being on two separate stations?
Kerry: I stayed at what was called the Corporate KJQ. Had too! Cancer! Insurance! The man called The Asshole
From El Paso came in and decided he was going to show these kids how
real radio worked. Hired a bunch of corporate radio drones and "Top
40’d" this thing. Everything opposite…like a Bizzaro
version. You could just see the life gushing out of this once great
station.
Bill: Kerry
stayed with the old KJQ because he couldn't afford to give up his
health insurance; he was undergoing cancer treatment at the time. I
was given the option of either signing a contract with the new KJQ
owners or being fired. I chose fired. I wasn't too worried because
I knew that plans were afoot to start X96 and I trusted the people
who were behind that to do it right.
Gavin: What was this period like for both of you? Like working with
different co-hosts, and in Kerry's case switching stations a couple
times.
Bill: I
was just concerned about doing a good show with my new partner, Dom
Casual, on X96. We called the show "Project X" and we worked our asses
off on it. I saw Kerry occasionally. We did the Smith & Edwards
radio commercials together still. I guess it wasn't any stranger
than anyone switching jobs. You leave old office friends behind and
make new ones.
Kerry: Like
I said it was my rock bottom. I went through three different partners
in the morning. I was so angry, at everyone. The people I was
working with and the ones who had walked out. The KJQ people never
forgave me for staying. So when X96 signed on, not only was I not
called to join them, I was the enemy. It was real ugly. KJQ
eventually died and I was unemployed. Applied to every radio station
in town. Problem was, when RFH was going… we made fun of every
radio station in town. I was not met with open arms, as you can
imagine. I was still hurting from the breakup with my girlfriend so
I spent most of my time in the fetal position on my kitchen floor. No
joke. That’s when my ObiWan, Leigh George Kade came along, dragged
me out of my apartment, got me in the gym and cleaned up my head.
Helped my get rid of my anger and helped me find my inner "dude".
I was at the end of my unemployment checks and was told I would get
no more unless I attended a class on "how to apply for a job"
at the unemployment office. It was degrading. I was sitting in the
class when Sue Kelly poked her head in the class and pulled me out to
offer me the job doing mornings at 94.9. It was hip hop/dance club
music, but the audience welcomed me. I did the show by myself. Wrote
sketches and did all the voices. I really helped me stretch my
talents farther than I would have. I had to prove to myself that I
wasn’t riding any coat tails. And I brought the ratings up. I’m
proud of what I did there.
Gavin: How did the opportunity come about for you to reunite and go back to
doing the show?
Kerry: I heard a rumor that Bill's
partner Dom was leaving. I called Jim Facer and said it just made
sense to "put the band back together." He said it was a
good idea on paper but "everyone here hates you, Kerry. You’re
an asshole." He was right. During the KJQ days I was an asshole.
But, after hitting rock bottom, I convinced him I had changed. He
said he’d float the idea around and here we are.
Bill: Dom
Casual and I had been doing the show on X96 for about two years I
think when Dom got an offer to be a program director for a group of
stations in Atlanta as I recall. When Dom said he was going to leave
it seemed to me that if Kerry wanted to come back to do Radio From
Hell, he would be the obvious choice to be my partner again. Kerry
was doing just fine hosting his own show at ZHT, so I wasn't sure if
he wanted to do it. But, fortunately, he agreed that he was, in fact,
the obvious choice.
Gavin: Going to Gina for a bit, how did you officially break into radio and
what was your time like before making it to Q99?
Gina: I
started out at KUTE at the U as just a hobby. My friend Kristen and
I had a show called "The Feuding Wenches" and when we
weren't doing our own show, we were big fans of Kerry and Bill on
KJQ. One morning they were having a contest to win the band Faith No
More to come play a private party at your house. We didn't win the
contest, but Kerry and Bill invited me to sit in on their show one
morning. I loved it so much I started hanging around in all of my
free time and was finally given an overnight shift. After the KJQ
blowup, I bounced around from KBER to doing sports talk (don't laugh)
on 106.5 The Score! I was approached to do middays at Q99 during
this time and accepted. Only three months into this shift, Q99 fired
Cano and McCormick and put me with Scott Woodmanse in the morning.
Gavin: How was your
experience going from a regular DJ to morning personality over there,
and what did you think of your time being a part of the “Woody &
Barberi” show?
Gina: I
found that I loved doing mornings! I didn't mind getting up early
and I loved the freedom you have on a morning show. We weren't
together very long, can't comment much more on that.
Gavin: What led to you leaving Q99, and looking back on it what's your take
on that station and the time you spent there?
Gina: Let's
just say it was a bad situation at Q99. Kerry and Bill had
approached me about joining them, but I was stuck in a contract. God
Bless X96 owner at the time, Jim Facer. He made a couple of strongly
worded phone calls and I was released from my contract. I'll never
know what he said, but I owe him big time.
Gavin: How did Gina originally come up in conversation to be a producer for
the show?
Bill: Gina
had worked at X96 before, but I don't remember how or why we thought
of asking her to be the producer.
Kerry: Bill
and I always liked her a lot, and we thought it would help us keep
thing fresh by adding a woman. It was a boys club for so long, so it
was perfect.
Gavin: Before she officially became a part of the show, what were the early
months like working together?
Kerry:
She was the worst producer ever.
We also found that we were involving her in the show more than any
other participants.
Bill: Before
Gina joined the show, things were going well, as I recall. Getting
back together with Kerry was a natural fit and we did well right from
the beginning.
Gavin: When
did the decision come to include Gina as a full cast member, and how
was it with all of you essentially working as a duo now working as a
trio?
Bill: Gina
became a full cast member because she was such a horrible producer.
Kerry: It
was obvious after about three months of her being “producer” what
had to happen. It just gelled. She really is the best, and smarter
than you all think.
Gavin: During this period, a lot of the longtime listeners would say you all
really hit your stride. Boner Of The Day became more prominent,
segments like Space Elders and Utahnics took off, you covered more
politics than you used to. Was that pre-planned by all of you to push
the show further or was it a more natural evolution?
Kerry:
We always wanted to take the show
to the direction that it is today. We fought a lot of management
types to move it forward. We knew it would take time to get it where
we wanted it.
Bill: I
think a lot of it was just our understanding that if you don't grow,
you die. The show needed to find new avenues to explore, new ways to
entertain, and so that's how those things came about. We still do
the same thing. We're always looking for new ways to keep the show
fresh and vital. That really is the trick, isn't it... staying
relevant?
Gavin: What's
your reaction to having listeners ask you to bring those old segments
back when, as far as I understand it, you can't?
Bill: I
understand that you remember those old bits fondly and that's where
they should remain... in your memory. If you listened to them today,
you'd find that most of them aren't as funny as you remember. Those
bits were a tremendous amount of work and our ratings are better now
than back when we did those sketches, so what would you do?
Kerry:
Oh,
we could bring 90% of that old stuff back if we wanted (that 10%, no,
legal reasons). We don’t want to do sketches anymore. Our ratings
went up when we dropped that stuff. It was a lot of work for little
payoff in the ratings.
Gavin: Given the prior history with KJQ, what was your take on Acme selling
the station to Simmons back in 1998, and the thoughts you were having
at the time about the show and its future?
Gina: Jim
Facer made us feel comfortable about it. We knew he wouldn't let X96
go to just any company.
Kerry: I
was sad that Jim was forced to sell to Acme because I always knew he
had my back. Simmons had a very corporate reputation. We thought they
would ruin it for sure and were very cautious dealing with
Simmons.
Gavin: At the time, how did it feel going from the old Arrow Press Square
building to the South Temple offices and doing the show in this new
environment with different management?
Gina: South
Temple was weird. We had a view of the Temple out the front door.
I'm sure Kerry and Bill thought of this one positively because we had
an office, but I thought the whole vibe was wrong.
Bill: As
far as the content of the show goes, Simmons Media has been very
supportive in that they trust our judgment most of the time and they
try to keep their hands off of how we run the show.
Kerry:
It
was weird and a little scary. All those ties made me nervous.
Gavin: Eventually you made your way to Trolley Corners in the current setup
you have now. After all the uncertainty and moving over the years,
does this one finally feel like a home to the show?
Kerry: I guess so. I’m not married to
the place, I’d rather have a studio that I design and not have to
share.
Bill: You
always want better equipment, no matter what you have.
Gina: Yes,
a dirty home that needs a cleaning service.
***What's this? It just cuts off here? So much interview, not enough space. Click here for Part 2!