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Utah Not as Porn-Crazy as Past Study Suggested?

by Eric S. Peterson
Posted // 2012-05-08 -

A new ranking has listed 100 cities in America for their porn consumption, with Salt Lake City making the top 100. But the ranking could be seen as good news compared to a 2009 study that ranked Utah number one for paid porn subscriptions.

Men’s Health magazine recently released its list of “The Smuttiest Cities in America” in the United States, and among the porn capitals Salt Lake City made the list for the 71st most smutty.

While being even in the top 100 of such a list is a cringe-worthy distinction for most Utahns, it may also be a bit of relief compared to a 2009 study called “Red Light States: Who Buys Online Adult Entertainment?” by Harvard Economics professor Benjamin Edelman, who tracked online subscriptions for adult-entertainment sites.

According to a Deseret News article, the 2009 study broken down by zip code put Salt Lake, Morgan, San Juan and Sevier Counties as tops in the nation for consumption of paid subscription. While that study was conducted in a very different manner and with a different objective and was not specific to cities like the recently released Men’s Health study, it should also be worth noting the studies also differed in how they measured their metrics of smut, and the Men's Health study is too different from the Harvard study to be any kind of direct rebuttal to the 2009 study.

While the 2009 study focused only on paid subscriptions, the recent Men’s Health survey used a variety of other measurements including number of porn searches on Google, number of DVDs purchased, rented or streamed online, number of adult-entertainment stores per city and “for fans of soft-core, percentage of Cinemax-subscribing households.”

Number one in the Men’s Health study turned out to be Orlando, Florida. The magazine also dubbed Florida overall as “the most salacious state.”

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