Posted // 2010-04-30 - The Leonardo, which last popped its head up more than a year ago with the successful 'Body Worlds' exhibition that had Salt Lake City talking about the delights of plasticised cadavers for months, appears to have found favor with one of this town's largest philanthropists.
According to word on the street, the Sorenson Foundation is donating The Leonardo, a self-proclaimed science, technology and arts center, $600,000. This is a far cry from the not-so-distant days when The Leo, an ambitious museum in the planning for ten years, was courting the foundation, one of this town's biggest philanthropists, in hope of securing as much as $20 million. Now, though it seems the Sorenson Foundation may have found far less grandiose numbers to be more palatable.
The issue dogging The Leonardo arguably from its shaky inception has always been one of conception. What is it going to be and why should Salt Lakers flock to it when it hopefully opens in 2011 in the former library building on Library Square? Fund raising for essentially an abstract idea was never easy and led The Leonardo into some highly questionable terrain, as explored in my cover story, Will smile for cash, three years ago.
A spokesman for The Sorenson companies promised to get back shortly for comment.
Update, 4:55 p.m.: The donation of $600,000 has been confirmed. In a news release, James Lee Sorenson, a trustee with the foundation said:
“The Sorenson Legacy Foundation is pleased to offer its support of this important project. We appreciate The Leonardo’s dedication to supporting education, art and science, and are particularly excited to be part of bringing this educational center to Utah.”
The Bodyworks exhibit was great but far from proof that the Leonardo (or any museum) can sustain itself. Bodyworks was a "blockbuster" that essentially sells itself. With a little marketing this exhibit would have succeeded in a Tooele barn.
To my knowledge the Leo has yet to come up with a plan to sustain itself once it opens. I am not aware of a single museum on the planet that makes enough from gate receipts to fund its operation. Most museums are annually subsidized by the government, universities, etc...
Don't get me wrong I hope the Leo succeeds. I think the Leo would make a great addition to the area but I'm not convinced it was sufficiently thought through at conception.
With the elimination of YouthCity Artways on the table, the Leonardo will become ever more important...