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A&E Blog

A Strange Place to Go Fishing for CATFISH

by Scott Renshaw
- Posted // 2010-10-01 - It was a word-of-mouth sensation at Sundance earlier this year, an edgy documentary that glides between comedy, suspense and drama. So of course the one theater at which it was booked in Utah is in ... West Jordan?

The film in question is Catfish, a brilliantly complex story about a New York photographer whose online interaction with a family in Michigan veers off in unpredictable directions. It would seem like an ideal fit for the Salt Lake Film Society, which operates the Broadway Centre Cinemas and Tower Theatre in Salt Lake City. But according to SLFS executive director Tori Baker, they didn't even get a chance.

"Coming out of Sundance it was a film we’d been keeping our eye on for a very long time," Baker said. "We’d been getting tons of emails and calls about it."

However, Catfish was being distributed not by one of the smaller independent film distributors, but by Universal Pictures. While bigger studios like Universal typically don't have established relationship with smaller-market art-houses, Baker said she was working with a Universal booker who understood that the Broadway was a good venue for Catfish, and tried to get it for the theater. But, according to Baker, "Internally at Universal, there was a mandate to her that it had to be booked in specific theaters, and in Utah, that was at the [Cinemark Jordan Landing] in West Jordan. ...It’s very odd; it doesn’t make a lot of sense."

An attempt to get a comment from the regional publicist for Universal did not result in a response at the time of this posting. Meanwhile, anyone interested in seeing one of the best films of the year will need to learn directions to the Cinemark Jordan Landing.

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REPLY TO THIS COMMENT
Posted // October 1,2010 at 12:10

There is life south of 2100 South. For a lot of us county natives, downtown just isn't all that much fun just to say you're doing something downtown.

Really, Scott, what does it matter where it's booked as long as it's reachable by the general community and it's a decent venue-screen?

I could have just as easily enjoyed "The Hurt Locker" sitting in the brand-new, reclining comfy-seats at the very-well maintained Weststates Theaters in Holladay as I did at the Broadway Centre. Probably more so. The only difference would be perhaps the make-up of the audience and I couldn't care less whether I'm with people who understand dialogue editing or how long that seamless dolly shot lasted.

For me, it's not about exploring the academic fundmentals of Film 101 with a classful of like-minded people at a unique location, but simply either enjoying the completed piece...or not.

 

Posted // October 1,2010 at 13:01 - That all may be true, but isn't really the point. There is likely a very specific market for this movie, and 1) those people may or may not even know that the movie is in West Jordan, and 2) the people who are already going to the Cinemark Jordan Landing probably aren't a huge subset of that group. The quality of the venue isn't the issue; it's the strange decision to make it harder, rather than easier, for the film's most likely market to find it.

 

REPLY TO THIS COMMENT
Posted // October 1,2010 at 12:02

I suppose that information will make it easier for folks to find it. Thanks for the correction.

 

REPLY TO THIS COMMENT
Posted // October 1,2010 at 11:49

Jordan Landing is in West Jordan, not South Jordan. The District is in South Jordan.

 

 
 
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