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Home / Articles / News / Hits & Misses /  Spare a Mil?
Hits & Misses

Spare a Mil?

Also: Bad Placement, Fishing for Friends

By Katharine Biele
Posted // July 27,2011 -

SAD.jpgCan You Spare a Mil?
We’re not going to comment on the viability of the Leonardo, whose vision apparently is just too dramatic for the Salt Lake City Council to resist. You know, the Leonardo, whose science, arts and technology mix has had city officials all a-twitter—for more than 10 years—in anticipation of a grand opening date—let’s see—sometime soon. Really. All it needed back then was $2 million to retrofit the old Salt Lake City library. Well, it needed more than that. So it sought and won a $10.2 million bond to get things rolling on a project whose cost keeps skyrocketing. But never mind the exaggerated vision, the revolving door of staffers and the broken financial promises. This is just one more example of how the city buys into the “too big to fail” scenario. After all, it gave Craig Mecham a $5 million loan after leaving the “Sugar Hole” empty for three years.

SAD.jpgBad Placement
Admittedly, it was Norway, not Norwalk, Conn., where a gunman killed 80 in a camp shooting and more in an earlier explosion. But it’s terrorism, isn’t it? And shouldn’t we pay attention to what’s happening in the world? The Salt Lake Tribune thought so, enough to put the story on the front page. The Deseret News, however, just did a front-page teaser to the story on the bottom of A6. Still, the Trib claims the boner for placing the Norway jump on A12, right next to an ad proclaiming breathtaking cruises through Norway and Denmark. Worse yet, it was from “CruiseWithTheNews.com,” an LDS travel group. Oops. Newspapers have long had admonitions against placing airline ads next to airline crashes. Time to broaden the outreach.

SMILEY.jpgSocialize With the Fishes
At least, we think we’re moving forward into the realm of social networking, as everyone and their mother tries to bridge that “gap” between Facebook and Twitter. Huh? Well, there must be one, somewhere. Now, four tech-smart Utah guys have put out a beta version of Tribalfish (don’t ask) which, according to news reports, “replaces existing blogs and forums with a long-form content environment.” Egad. Now you have to write more than 140 characters? Well, we know that Google hasn’t had the best success at social networking—failing at Buzz and Wave and now trying Plus. But who knows? Maybe Tribalfish will catch the imagination of all those people hankering for in-depth discussions linked to their more frivolous and superficial accounts—you know, the successful ones. Do a little fishing and try it.

 
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